You don’t know how good the viewing experience your users have when watching your videos is. Because conventional statistics determine purely quantitative values. Retrieval figures. But do you know the termination rates, the buffer times? In order to assess the quality of the experience, you need to analyze the following KPIs:
OVA belong to the discipline of Big Data or Business Intelligence (BI). Today’s technology makes it possible to store and evaluate large amounts of data quickly and inexpensively. Because COMPANIES that make DATA-BASED DECISIONS….
are 5% more productive
have 6% higher revenues
better understand customer needs
react faster to events
Source: MIT Center for Digital Business research in partnership with McKinsey’s business technology office
The complete overview of all data. You can customize the dashboard according to your needs.
Who are your viewers, which end devices do you use and: who is your last mile provider?
How long did it take from buffering to launch? Where were there playback errors? Where were there errors in the middle of the stream? Are there accumulations of the same phenomena?
How strong is your viewer interacting with your content? How long did they stay, where did they jump off and was the reason possibly of a technical nature?