3 Million new Smartphone Users every day
and where is your content?

The demand for mobile content is growing rapidly. Especially video content has to be published for mobile devices.

Being a publisher or content owner you should react on the dramatically fast change of media consumption. Your content has to be available on mobile devices and smart phones live and in premium quality since the iPhone alone has been sold already 26 Million times. iPhone owners are a very attractive and innovative target group since they are mostly well educated and earn more money than the average household income is. They love new Technologies and are willing to use new devices, formats and contents.

The iPhone has a big impact on the 3G Mobile Market.

• It has been sold to many thousands of users who are asking for mobile content and new mobile solutions/applications.
• iPhone-Users are using their mobile phone in a totally different way as the average mobile phone User, since it is used for entertainment reasons. The software package including Browser, News-services, Games, Music and Movies is ideal for today's target groups.
• Many iphone-Users are using the device for business reasons, therefore helpful features like the extended Push-Email support and better Sync-Features will do the rest to boost the iPhone sales numbers on the corporate market.

Source: Informationen zur europäischen Verbreitung, Demografie & Nutzung des iPhones, Nielsen, 2008